Billing and merchant of record

Lemon Squeezy vs TrialValid: pricing and fit

Lemon Squeezy compared with TrialValid: 5% + 50 cents per transaction for ecommerce, with no monthly charge. Checked 2026-10-19.

Last reviewed

Lemon Squeezy becomes the seller of record and charges 5% plus 50 cents per transaction, while TrialValid leaves you as the seller in your own Stripe account and covers only the trial card step. (2026-10-19)

What each one costs

TrialValid Starter is $29 a month for accounts under $10,000 of monthly recurring revenue, starting with a 14-day trial for $1; larger bands follow your revenue: Growth is $95 a month, Scale $295, Pro $595 and Max $995, and Enterprise from $1,995 a month. Lemon Squeezy: 5% + 50 cents per transaction for ecommerce, with no monthly charge (read 2026-10-19, see the pricing table below).

At a glanceLemon Squeezy
What it isAn all-in-one platform for selling digital products and subscriptions, acting as merchant of record with checkout, tax handling, fraud protection, license keys, affiliates and optional email marketing.
Who it suitsMakers and software sellers who want one platform to take payments and handle sales tax for them.
Starting price5% + 50 cents per transaction for ecommerce, with no monthly charge
Free tierThe page says it is free to start with no trial and no contract, and email marketing is free for up to 500 subscribers.
Date checked2026-10-19

Lemon Squeezy pricing

PlanPriceBilling basisSource
Ecommerce5% + 50 cents per transactionNo monthly charge; contact the company for volume-based pricing; some payments may carry additional feesvendor page
Email marketing$0 per month up to 500 subscribersCharges rise with the number of subscribersvendor page

The Lemon Squeezy prices above come from www.lemonsqueezy.com, read on 2026-10-19. Lemon Squeezy can change them at any time.

What Lemon Squeezy is

An all-in-one platform for selling digital products and subscriptions, acting as merchant of record with checkout, tax handling, fraud protection, license keys, affiliates and optional email marketing.

Feature comparison

CapabilityTrialValidLemon SqueezySource
Card hold at sign-up before a trial startsyesnot statednone
Trial subscription created in your own Stripe accountyesdifferent approachsource
Capture before the trial ends with retriesyesnot statednone
Exact agreement text stored with time, IP and terms versionyesnot statednone
Statement descriptor rulesyesnot statednone
First-touch attribution per signupyesnot statednone
Automatic recovery after a failed chargenoyessource
Free trials on recurring subscriptionsyesyessource

Where TrialValid and Lemon Squeezy overlap

Lemon Squeezy and TrialValid both lead to a recurring charge, but they decide who sells. Lemon Squeezy takes the role of merchant of record, with tax liability, fraud checks and checkout bundled into the transaction fee. TrialValid changes none of that ownership: your Stripe account keeps the subscription, and TrialValid adds the card hold before the trial and the capture before the first invoice. The practical question is where you want the sale booked.

When to pick which

Pick Lemon Squeezy when

  • You would like a merchant of record to calculate and pay sales tax for you.
  • You also sell license keys, downloads or email subscribers alongside subscriptions.
  • A flat 5% plus 50 cents per transaction with no monthly charge fits your volume.

Pick TrialValid when

  • You want the sale to stay in your Stripe account under your own name.
  • You want a card held when the visitor signs up and captured shortly before the trial ends, with retries.
  • You want every signup to hold a record of the agreement shown, with its timestamp and terms version.
  • You would rather pay a flat monthly plan tied to connected MRR than a share of every sale.

Sourced facts

FactRead onSource
Ecommerce is priced at 5% plus 50 cents per transaction with no monthly charges for ecommerce features.2026-10-19vendor page
The page invites you to contact the company for volume-based pricing.2026-10-19vendor page
The page notes that some payments may be subject to additional fees and that transactions outside the US may encounter small extra fees.2026-10-19vendor page
The page describes itself as free to start, with no trial, no contract and no risk.2026-10-19vendor page
Lemon Squeezy states it is your merchant of record, takes on tax collection and calculation liability and pays taxes on your behalf.2026-10-19vendor page
Recurring billing is offered on weekly, monthly or yearly schedules, with upgrades, downgrades, cancels, free trials and discounts.2026-10-19vendor page
The page lists up to 21 payment methods, including PayPal, and support for up to 95 currencies.2026-10-19vendor page
A recover lost payments feature is described as covering abandoned carts and failed payment recovery, beyond plain card retries.2026-10-19vendor page
An AI fraud protection system is listed as part of the ecommerce fee.2026-10-19vendor page
Email marketing is priced by subscriber count and is free for up to 500 subscribers.2026-10-19vendor page
License key management and secure, throttled download links are listed as included features.2026-10-19vendor page
A banner on the page links to a 2026 update about Lemon Squeezy and Stripe Managed Payments.2026-10-19vendor page

Questions

What does Lemon Squeezy charge?

The page lists 5% plus 50 cents per transaction for ecommerce, no monthly charge, and volume pricing on request.

Who is the merchant of record?

Lemon Squeezy says it is, and that it takes on tax collection and calculation liability and pays taxes on your behalf.

Do Lemon Squeezy subscriptions allow trials?

Recurring billing lists weekly, monthly or yearly schedules together with free trials and discounts.

Does Lemon Squeezy chase failed payments?

A recover lost payments item covers abandoned carts and failed payment recovery.

Does TrialValid suit a Lemon Squeezy store?

TrialValid connects to a Stripe account you own, so it targets sellers who take payments through Stripe rather than through a merchant of record.

What we could not verify

  • Whether a Lemon Squeezy free trial needs a card at signup: free trials are listed, but the mechanism is not.
  • What the 2026 Stripe Managed Payments update changes: only a banner link appeared on the page.
  • The volume-based rate: the page says to contact the company and prints no number.
  • Whether it stores agreement wording, descriptor rules or attribution per signup: none of this is described.
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