Retention and dunning

Churn Buster vs TrialValid: pricing and fit

Churn Buster compared with TrialValid: Dunning or Cancel Flows from $269 per month; both from $430 per month. Checked 2026-10-19.

Last reviewed

Churn Buster recovers failed subscription payments and runs cancel flows for a flat monthly fee, a job TrialValid does not do yet, while TrialValid handles the card and trial before the first charge. (2026-10-19)

What each one costs

TrialValid Starter is $29 a month for accounts under $10,000 of monthly recurring revenue, starting with a 14-day trial for $1; larger bands follow your revenue: Growth is $95 a month, Scale $295, Pro $595 and Max $995, and Enterprise from $1,995 a month. Churn Buster: Dunning or Cancel Flows from $269 per month; both from $430 per month (read 2026-10-19, see the pricing table below).

At a glanceChurn Buster
What it isA retention service that sells dunning for failed-payment recovery, cancel flows with save offers and exit feedback, an MCP for asking questions of retention data and a free measurement tier, run with a retention team.
Who it suitsSubscription businesses that want failed payments recovered and cancellations saved, with help from a team rather than a self-set tool.
Starting priceDunning or Cancel Flows from $269 per month; both from $430 per month
Free tierThe Measure tier is free and includes the Churn Buster MCP.
Date checked2026-10-19

Churn Buster pricing

PlanPriceBilling basisSource
MeasureFreeRecovery analytics and a baseline; includes the MCPvendor page
Dunning or Cancel Flows (one product)From $269 per monthFlat monthly fee set by your MRR tier, month to monthvendor page
Dunning and Cancel FlowsFrom $430 per monthFlat monthly fee set by your MRR tier, month to monthvendor page
Advisory$2,500One time, based on MRR; 60 days of measurement, a report and a one hour reviewvendor page

The Churn Buster prices above come from churnbuster.io, read on 2026-10-19. Churn Buster can change them at any time.

What Churn Buster is

A retention service that sells dunning for failed-payment recovery, cancel flows with save offers and exit feedback, an MCP for asking questions of retention data and a free measurement tier, run with a retention team.

Feature comparison

CapabilityTrialValidChurn BusterSource
Card hold at sign-up before a trial startsyesnot statednone
Trial subscription created in your own Stripe accountyesnot statednone
Capture before the trial ends with retriesyesdifferent approachsource
Exact agreement text stored with time, IP and terms versionyesnot statednone
Statement descriptor rulesyesnot statednone
Automatic recovery emails after a failed chargenoyessource
Card update page for customers whose payment failednoyessource
Cancel flow with save offersnoyessource

Where TrialValid and Churn Buster overlap

This is the clearest overlap, on the failed-charge step. TrialValid captures a held amount shortly before the trial ends and retries that capture for a short window; if every attempt fails, the seller picks whether the subscription stays with Stripe retrying or is canceled. TrialValid does not send recovery emails after a failed charge. Churn Buster is built for that stage and for save offers when someone cancels. A seller could use TrialValid for trial entry and conversion, then bring in a dunning service for ongoing failed payments.

When to pick which

Pick Churn Buster when

  • You want failed payments recovered through tuned retries, emails, SMS and a card update page.
  • You want cancel flows that match a save offer to the reason a customer gives for leaving.
  • You value working with a retention team and paying a flat monthly fee.
  • You want to begin by measuring your current recovery on the free Measure tier.

Pick TrialValid when

  • Your problem is the front of the trial: holding a card and reaching a first charge the buyer agreed to.
  • You want the trial subscription kept in your own Stripe account.
  • You want a stored authorization record and a reminder sent ahead of the charge.
  • You want each trial signup tied to its first touch.

Sourced facts

FactRead onSource
Measure is a free tier that includes recovery analytics, a baseline and the Churn Buster MCP.2026-10-19vendor page
Dunning or Cancel Flows alone start at $269 per month, and the bundle starts at $430 per month.2026-10-19vendor page
The monthly fee is flat and set by your MRR tier, with no contract and no commissions.2026-10-19vendor page
The page says pricing for one product scales at roughly 0.1% of MRR.2026-10-19vendor page
The vendor says it does not offer pay-for-performance pricing, and counts every recovery in the dashboard.2026-10-19vendor page
Advisory is a one-time $2,500 engagement, with the fee credited toward a monthly bill if you adopt the tools within 90 days.2026-10-19vendor page
Setup is described as taking about an hour with the vendor's team.2026-10-19vendor page
Dunning is described as a retry strategy tuned to recency, frequency and duration, with recovery emails sent from a dedicated pool on your domain, then SMS, then a team alert.2026-10-19vendor page
On Stripe and Braintree, dunning includes a card update page that needs no login and supports 3D Secure.2026-10-19vendor page
Cancel Flows ask why a customer is leaving and present a save offer matched to the reason, by plan, product and tenure.2026-10-19vendor page
The vendor says it was established in 2013 and is based in San Diego.2026-10-19vendor page

Questions

Does TrialValid send recovery emails?

No. It sends a reminder before the trial charge, and the seller's Stripe settings govern later retries.

How much does Churn Buster cost?

Dunning or Cancel Flows start at $269 per month and both start at $430, set by your MRR tier. Measure is free.

Does Churn Buster tie you to a contract?

The pricing page says plans run month to month and can be canceled at any time.

Does Churn Buster take a share of what it recovers?

The page says no. You pay a flat monthly fee based on MRR.

Where does each tool act in the life of a subscription?

TrialValid acts before and at the first charge. Churn Buster acts on failed payments and cancellations after it.

What we could not verify

  • The exact MRR tiers behind each price: the page states starting prices and says the fee moves with your tier.
  • Results quoted on the site, such as recurring revenue under management: vendor figures that were not checked independently.
  • Whether it can act on a trial subscription differently from other subscriptions: the pages do not say.
Spot something wrong or out of date? Write to hello@meralume.com and we will review it.