| At a glance | Detail |
|---|---|
| What it is | An email marketing platform for creators, formerly named ConvertKit, with landing pages, forms, automations, paid newsletters and a store for digital products. |
| What it costs (checked 19 Oct 2026) | Free for up to 10,000 subscribers. Creator is $33 a month billed yearly and Pro is $66, both shown for 1,000 subscribers. A 14-day trial of the paid plans needs no card. |
| Who built it, per its own company page | Kit, a company that says it has 114 team members across 86 cities. |
| Who it suits | Newsletter writers, course creators, coaches and other solo or small-team sellers who run their business through an email list. |
| Verdict | A generous free tier for list building. Automations and sequences start on the first paid plan, so price that tier for your list size. |
What Kit is
Kit is a tool for building an audience and selling to it by email. You put sign-up forms and landing pages in front of readers, tag and segment the people who join, send broadcasts, and set up automations that run on their behaviour. The same account can charge for a paid newsletter, sell digital products and take recurring subscriptions.
The name changed: the pricing page footer reads "Formerly ConvertKit". The page speaks to creators, with use cases for authors, bloggers, coaches, course creators, marketers, musicians, newsletter creators, podcasters and YouTubers.
Features worth knowing
- Unlimited landing pages, forms and email broadcasts on all plans, free included.
- Audience tagging and segmentation, so one list can be split by interest, source or action.
- Visual automations and email sequences, which the page places on Creator and above.
- Paid newsletters, digital product sales and recurring subscriptions, with the processing fee included in one rate.
- A recommendations network and a newsletter sponsorship marketplace for growing and monetising a list.
- A Kit MCP server, an API and an app store of integrations; free migration from another platform is offered.
Who is behind it
Kit's about page opens with the line that your business is its mission and says the company is spread across the globe, with 114 team members in 86 cities. It lists staff by role, from engineering and design to customer support and deliverability.
The page links to the company mission and values, and the footer of the pricing page carries the former name. We read nothing further about ownership or finances and make no claim about them.
Pricing as the vendor states it
Kit prices by subscriber count and shows each paid plan for 1,000 subscribers. The figures below are as listed on 19 Oct 2026 with the pay-yearly option on.
| Plan | Price as listed | What the page lists |
|---|---|---|
| Free | $0, up to 10,000 subscribers | Unlimited landing pages, forms and broadcasts, tagging and segmentation, selling digital products and subscriptions |
| Creator | $33 a month, $390 billed yearly | Everything in Free plus unlimited visual automations and sequences, A/B tested subject lines, polls, Kit branding removed, SMS, integrations, 24/7 email and chat support |
| Pro | $66 a month; first-year offer $50 a month | Everything in Creator plus unlimited users, engagement analytics, deliverability reporting, subscriber scoring, newsletter referral system and priority support |
| Sales fee | 3.5% plus 30 cents | On digital products and subscriptions, with card processing included; Kit puts its own share at 0.6% |
| Paid Recommendations fee | 23.5% | Kit's fee on earnings paid through Paid Recommendations |
The Creator saving of $78 a year on a $390 yearly bill implies a monthly-billing price of about $39, which is our arithmetic and not a figure the page prints. The Pro first-year offer is $593 for the year, a listed saving of $355, and the page says the plan renews at the standard rate afterwards.
On a $29.00 digital product sale, the listed rate of 3.5% plus 30 cents comes to $1.32, or 4.6% of the sale, covering Kit and card processing together.
Alternatives
Mailchimp, ActiveCampaign, MailerLite and Beehiiv, the four comparison pages Kit itself lists, plus sending through a plain mailing tool without the commerce features.
Who Kit fits
- A newsletter writer or creator who wants to start free and keep unlimited forms and landing pages.
- A course creator or coach who wants email, sales pages and checkout under one login.
- A small team that needs automations and sequences, which means the Creator tier at least.
- Not a fit if you send transactional product email for a software app; Kit is built around audiences and campaigns.
Is it worth it
The free plan covers up to 10,000 subscribers, which is a long runway for list building. The question is when you need automations: the page puts them on Creator, so the first paid plan is where the price really starts for most sellers.
Because paid prices follow list size, read the price for your own subscriber count rather than the 1,000-subscriber headline. The all-in sales fee is simple to model, and the paid-recommendations fee is worth reading before you rely on that income.
Kit and a card-backed trial
Kit offers a 14-day trial of its paid plans that does not ask for a card, plus the free plan. It is an example of the no-card approach to getting people into a product.
For software sold on Stripe, the alternative is a trial that starts only after a card hold. TrialValid does that, and Kit-style email sits next to it: the sequence that welcomes and reminds a trial user can go out from an email platform while the hold and capture run on Stripe. The trial conversion calculator turns your sign-up and paid counts into a rate.
Sourced facts
| Fact | Read on | Vendor page |
|---|---|---|
| The free plan covers up to 10,000 subscribers | 19 Oct 2026 | Kit pricing |
| Creator is $33 a month, $390 billed yearly, for 1,000 subscribers | 19 Oct 2026 | Kit pricing |
| Pro is $66 a month, with a first-year offer of $50 a month | 19 Oct 2026 | Kit pricing |
| The paid plans have a 14-day free trial that needs no credit card | 19 Oct 2026 | Kit pricing |
| The fee on digital products and subscriptions is 3.5% plus 30 cents, with card processing included | 19 Oct 2026 | Kit pricing |
| Kit's fee on Paid Recommendations earnings is 23.5% | 19 Oct 2026 | Kit pricing |
| The company was formerly named ConvertKit | 19 Oct 2026 | Kit pricing |
| The company lists 114 team members across 86 cities | 19 Oct 2026 | Kit about page |
Questions
Is Kit the same as ConvertKit?
Yes. The pricing page footer says Kit was formerly ConvertKit.
How many subscribers can I have for free?
The free plan runs up to 10,000 subscribers, with unlimited landing pages, forms and broadcasts. Automations and sequences are listed from the Creator plan.
Does the Kit trial need a credit card?
No. The pricing page says the 14-day free trial of the paid plans needs no card and that free migrations are included.