---
title: "Attribution and analytics"
url: "https://trialvalid.com/product/attribution.md"
canonical_url: "https://trialvalid.com/product/attribution"
last_updated: "2026-10-19"
type: "guide"
summary: "First-touch campaign data on every signup, plus visits, signups, conversions and revenue per page variant."
related: ["https://trialvalid.com/product/trial-pages.md"]
---

# Attribution and analytics

> **For AI agents:** the complete index of TrialValid pages is [llms.txt](https://trialvalid.com/llms.txt). Every page is also served as markdown at its URL plus .md.

First-touch campaign data on every signup, plus visits, signups, conversions and revenue per page variant.

## First touch, kept with the signup

TrialValid records the first-touch UTM parameters, the referrer, and the `gclid` and `fbclid` click ids for each visitor, and attaches them to the signup.

## Numbers per variant

For each page variant you can read visits, signups, conversions and revenue. You can also record your own custom events against a visitor.

## Related

- [Trial pages and variants](https://trialvalid.com/product/trial-pages.md)